The Ask
I was tasked to design a modern, protective emblem that conveys strength, security, and professionalism for Guardian Safety Specialists. The centerpiece of the logo should be a stylized Trojan helmet, abstracted into clean, geometric forms while incorporating some sort of shield-shaped badge.
Use a minimal color palette (such as bold blues and metallic grays) to suggest authority, clarity, and trust.
The badge should function both as a literal and metaphorical shield, reinforcing the company’s commitment to safety and reliability.
Typography should be sharp and confident, like a Trojan.
Program Used
Provided Logos and Usages
Horizontal Logo
Ideal for applications where space is limited vertically but more flexible horizontally—like website headers, email signatures, business cards, and signage. It creates a balanced, readable layout that flows naturally alongside text and navigation elements.
Vertical Logo
ideal for centered layouts, mobile applications, social media profile images, or merchandise where a compact, balanced shape is preferred. This format emphasizes the strength of the badge and helmet symbol, positioning it as a bold, visual anchor. It’s great for moments when you want the icon to lead the impression and the name to follow with impact.
Wordmark
Ideal for applications where space is limited vertically but more flexible horizontally—like website headers, email signatures, business cards, and signage. It creates a balanced, readable layout that flows naturally alongside text and navigation elements.
Map Roman Font
Map Roman reinforces the brand’s identity as a protector rooted in heritage, focused on safety, and built on trust. It’s sharp, dignified, and just bold enough—making it the perfect typeface to carry the Guardian name.
Color Pallette
Spartan Blue
Hex: #29abe2
R41 G171 B226
C70 M15 Y0 K0
Armor Gray
Hex: #a0a0a0
R160 G160 B160
C0 M0 Y0 K37.25
Black
Hex: #000000
R0 G0 B0
C0 M0 Y0 K100