Branding

ReDefine Digital

The Ask

I was tasked with designing a bold, symbolic brand identity for ReDefine, a business rooted in transformation, resilience, and leadership. The logo merges a phoenix and a bull, drawing from Greek philosophy and the Taurus zodiac to represent rebirth, strength, and grounded determination. A Staff Sergeant military insignia is incorporated to honor the owner’s U.S. Army background, reinforcing values of leadership and discipline. The mark is paired with the ReDefine wordmark—where “Re” conveys strength and action, and “Define” with a sparkle over the “i” evokes clarity and transformation. The overall identity blends modern professionalism with mythological depth to reflect the brand’s purpose and story.

Redefine logo on top of a branded background for digital boardman

Program Used

Adobe Illustrator

Provided Logos

Gradient Logos

ReDefine Logo with Tagline "ReDefine the Future. Optimize Today. Transform Tomorrow
ReDefine Wordmark Purple Gradient with a green Digital below
ReDefine Wordmark Purple Gradient
Logomark with ReDefine Wordmark Purple Gradient with a green Digital below in a vertical layout
ReDefine Logomark and wordmark Purple Gradient in a vertical layout
Redefine icon
Horizontal Logo of logomark and wordmark with digital
Horizontal wordmark with icon on left and wordmark on right. The icon and wordmark have a purple gradient

Two-Tone Wordmark

Redefine wordmark. Two-toned purple. RE is dark purple while define is light purple. The dot on the 'i' is a dark purple star with the tagline 'ReDefine the Future. Optimize Today. Transform Tomorrow.
Redefine dark purple wordmark with a light purple digital underneath. The dot on the 'i' is a light purple star
Redefine wordmark. Two-toned purple. RE is dark purple while define is light purple. The dot on the 'i' is a dark purple star

Black Logos

Redefine Wordmark with tagline. All black
Horizontal Redefine logo. Icon on left, wordmark on right. All black
Horizontal logo with icon on left and redefine wordmark on right with digital
black logomark
Vertical Logomark that is all black with icon on top and wordmark on bottom
Vertical Redefine logo that is all black with icon on top, redine wordmark in the middle and digital on bottom
Redefine wordmark with digital underneath. All black


Fonts

Jost and Merriweather work well together because they offer a complementary balance of style and functionality, creating a clean and visually appealing typographic pairing. Jost, a geometric sans-serif inspired by Futura, has a modern, minimal look that feels fresh and contemporary, making it ideal for headlines and display text. In contrast, Merriweather is a classic serif font designed for readability on screens, with slightly condensed letterforms and a humanist touch that makes it perfect for body text. The contrast between Jost’s clean lines and Merriweather’s traditional serif structure creates visual interest and a clear hierarchy without clashing. Both fonts are open source and optimized for web use, with extensive weights and styles that allow for versatile typographic systems. 

 

Color Pallette

Statement Purple

Hex: #0e006c
R14 G0 B108
C100 M100 Y19 K27

Purple Reign

Hex: #760094
R118 G0 B148
C68 M100 Y2 K0

Inspire Gradient

Statement Purple smooth linear gradient to Purple Reign


Tree Green

Hex: #003535
R0 G53 B53
C91 M57 Y64 K58

Accent Pink

Hex: #f3deff
R243 G222 B255
C4 M13 Y0 K0

Accent Teal

Hex: #b3fffd
R179 G255 B253
C24 M0 Y6 K0

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